Fluffy Bloom 
Brand Identity + Motion

A pet-first hotel where humans and their fluffy friends can stay together 
in comfort, with every detail designed for the pets’ happiness while giving their owners a warm, worry-free experience.
I envisioned the hotel experience to be a soft, reliable, and welcoming space that offers a sense of companionship. When pets are with their owners, their world is full of color. The hotel is meant to convey this message and let people know that we’re here to enhance the bond.
This in-person experience makes the hotel more than just a place to stay. It creates a space for connection, where guests can meet others, bond with the puppies, and create memorable moments together in a fun and relaxing environment.
I designed a marketing brochure that feels interactive and playful—customers can cut along the dotted lines of the illustrations and use them as coasters, turning the piece into something reusable instead of wasted.


This project was my first time approaching design like an entrepreneur—researching, budgeting, and building everything from the ground up. More importantly, it reflects the care and love I put into creating a small world where every element connects naturally.

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