Claire’s Rebrand
Accessory Brand Identity System
A rebrand for Claire’s aims to better connect with the creative spirit of Gen Z and Gen Alpha. The new identity embodies a fresh, playful, and contemporary feel, designed 
to inspire self-expression, creativity, and joy on every visit. Claire’s is no longer just a place to shop, but a space to play, create, and belong. 
Guided by our target audience, the rebrand centers a fun, vibrant spirit that makes style accessible. I refined the kerning and color palette. The apostrophe was designed to adapt and represent different products in various contexts.


The visual system features a diverse range of products, from accessories to toys. Soft gradient tones convey the brand’s sense of cuteness and playfulness.
I designed a series of posters for outdoor advertising to showcase different parts of the product line. They demonstrate how the logo can shift and adapt in response to different contexts.

Bringing the Energy to Social
This motion piece is designed to promote Claire’s on Instagram by showcasing our wide range of products and introducing customers to the brand's playful, expressive spirit.

A Textural, Hands-On Experience
This new DIY event lets customers create their own phone cases using cream glue and various decorations, offering a unique texture experience and a sense of accomplishment.
The visual identity extends into the physical storefront, designed to accommodate a wide range of customers, from toddlers to young adults.





Fluffy Bloom